About The founder

Ray Media Creative was founded by globally award-winning filmmaker Kenneth Nelson, Jr.

With over 20 years of experience, Kenneth has led a million-dollar production studio at Michigan State University and created storytelling that has garnered over 100 million global views—from viral videos with Eric Thomas to his acclaimed feature film Sincerely, Brenda, which earned 19 awards, including Best Film of the Year in Rome, Italy.

His work has also been recognized by the United Nations and continues to move audiences around the world.

Your Purpose Deserves to Be Seen. Heard. Felt.

Ray Media is a purpose-driven media agency helping mission-driven brands and non-profits clarify their message and create engaging content that drives growth.

From branded campaigns to documentaries, we bring your vision to life with content that doesn’t just communicate—it catalyzes transformation.

We believe every brand, organization, and person has a story with the power to connect us and create meaningful impact.

OUR MISSION

To change the world through storytelling that empowers people, deepens relationships, and transforms communities.

OUR VISION

To inspire, empower, and transform humanity through purpose-driven storytelling.

The Problem

Your story deserves more than a few good words—it deserves to move people to action.
But for too many brands and organizations, storytelling feels confusing, inconsistent, and disconnected from the results they want.

Many mission-driven brands and non-profits are doing impactful work, yet their efforts go unnoticed—not because they lack passion, but because they lack a story and strategy that truly connects.

Why Most Brand Stories Fall Flat

  • Without a strong identity, even the best visuals fall short.

  • Leading with transactions instead of transformation turns people off.

  • You can’t move people if you don’t understand what matters to them.

  • Slick content alone isn’t enough—real impact comes from stories that inspire and resonate.

The POWER Storytelling™ Method

Our signature POWER Storytelling Method has helped clients, go viral, raise funds, increase revenue, and scale their impact.

It’s strategic, emotional, and built to perform. The POWER Storytelling Framework takes clients through three phases:

OUR SOLUTION

  • Before you share your story, you need to own it. We uncover your purpose, your audience’s struggles, and the message that truly matters.

  • This is where the connection happens. We craft a story that speaks to your audience’s heart—turning insight into emotion and message into movement.

  • Now your story becomes strategy. From rollout to results, we launch, track, and optimize to make sure your story delivers real-world impact.

CASE STUDIES

International Humanitarian Services

PROBLEM

IHS had a powerful mission—bringing clean water to Sierra Leone—but they struggled to communicate the urgency of their work. Their story wasn’t connecting with donors, and funding had stalled.

SOLUTION

We partnered with IHS to craft a deeply emotional and clear narrative. Through compelling videos, storytelling photography, and intentional copywriting, we reframed their message to highlight both the human impact and the donor’s role in the solution.

RESULT

They raised $45,000 in less than 15 minutes during a single fundraising event. Their brand recognition soared, and they secured new partners eager to support their expanded mission.

Good energy worldwide

PROBLEM

CEO Alix was spending all his time on one-on-one consulting. Despite his growing demand and expertise, his business had hit a ceiling—there was no path to scale.

SOLUTION

Ray Media helped him digitize his knowledge into a scalable, high-quality online course. We led the strategy, creative production, and storytelling elements to communicate his value and authority.

RESULT

In the first year, Alix’s course generated nearly $1 million in revenue. He gained time freedom, scaled his business, and expanded his impact without burning out.

Eric Thomas & Associates

PROBLEM

ET was already a powerful speaker, but his message wasn’t reaching beyond his live events. He needed media that could amplify his voice and scale his influence globally.

SOLUTION

We helped capture and translate his message into cinematic, emotionally charged videos that reflected his authenticity and energy—designed to go viral and resonate deeply.

RESULT

Over 100 million views worldwide, massive brand growth, and the transformation of ET from a regional motivational speaker into a global household name with a multimillion-dollar brand.

OUR SERVICES

Strategic content creation

Story-Driven Campaign Management

POWER Storyteller™ Workshops & Training

Let’s Build Something Transformational Together

kenneth@raymediacreative.com
(517) 214-1966