Industrial Designers Society of America


Client: Baity Films & IDSA

Ray Media partnered with Baity Films and IDEA to produce a short video series honoring the legacy of industrial design, how it shapes history and influences the future. Created to premiere at IDEA’s annual awards ceremony, the story centered purpose, innovation, and human impact. Ray Media supported story alignment and post-production to keep the piece authentic, emotional, and memorable.

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Michigan Voices | Year of Impact